The Creative Director of the brand is Santiago Burgas, passionate about the Costa Brava and the animal world. He began to create learning how to sew and to embroider when he was just a child. His university studies in fashion design laid the foundation for his creative career path, first in fashion design by launching his own designer brand and later, in 2008, he started a new stage of his career entering the world of Author Perfumery, and he created his own company with the desire to translate his artistic inspiration into high quality perfumes and design.

His projects have the characteristics of being based on nature, and the life of insects, especially regarding the behaviour of ants, what is translated into a new way of thinking and acting in the perfumery field.